The finding
Nobody in this market chases a quote. Not one of the ten.
Which means the gap is not that you are behind. It is that the whole field left something on the table, and the first one to pick it up keeps it.
Where AI actually fits
Everyone feels they should be doing something with AI.
The hard part isn’t the technology.
It’s knowing where to start.
Every business has repetitive work, manual processes and bottlenecks. Some are worth fixing with AI. Many aren’t. The challenge isn’t finding an AI tool. It’s figuring out where it will actually make a difference.
Show me where I stand
Free Gap Scan · Back in 1–3 hours · No call
A different way to think about AI
Most people start with
the wrong question.
A business owner recently told me, “I know I should be doing something with AI, but I honestly don’t know where to begin.”
That’s a far more common conversation than most people realize.
Most people ask
“How can we use AI?”
I start somewhere else
“Where does work
keep getting stuck?”
My background is in product management, where success isn’t measured by how much software you build. It’s measured by whether people actually use it. That matters more with AI than almost anything before it.
Where work gets stuck
The patterns I keep seeing.
- 01
The report that takes someone a full day to assemble, every month.
- 02
The inbox where the same forty questions arrive every week.
- 03
The handover that only works because one person remembers everything.
- 04
The spreadsheet that three teams each keep their own version of.
None of those are AI problems. They’re workflow problems. Once you can see them clearly, the question of whether AI helps becomes much easier to answer.
Seeing them clearly is the part nobody can do from inside.
The Gap Scan
You are the last person who can see your business the way a stranger does.
For years, the first week of every engagement was the same. Before I said anything to a client, I read their market from the outside: their site, their listings, the public pages of the ten businesses competing for the same customer, what people asked for in reviews and never got.
It was the most useful week of the project, and it was the week nobody wanted to pay for.
That week is automated now. It’s called the Gap Scan, it’s free, and you don’t have to hire me to have it.
Meanwhile, this year
- Your competitors added things to the way they sell. You have not seen the list.
- People arrived on your site, tried to do something, and gave up.
- Enquiries you never heard about went somewhere else.
- Something you already do better than anyone in your market went unclaimed.
None of that shows up in your numbers with a label on it. It shows up as a quiet month, and by then it has been true for a while.
What that actually looks like on a page.
Fragments from a real scan · another market
Adoption across the field
Review requests, automated8 of 10
Booking without a phone call7 of 10
Instant or online quoting3 of 10
AI chat or assistant1 of 10
Anything that chases a quote0 of 10
! Gap 02
Nothing chases a quote once it is sent.
No reminder, no follow up, and no view of which quotes are still alive. A quote that goes quiet is treated the same as a no.
≈ $4,100 a month at this rate
Example fragments. Your report names your own market and your own numbers.
Twenty seconds now, or another quarter of not knowing.
Paste your website address. That is the entire ask. No questionnaire, no discovery call, no account, no card. The report lands in your inbox, usually in one to three hours, and there is nothing to book at the end of it.
Show me my gaps
Free · 1–3 hours · No call
How I work
My job isn’t to make
AI complicated.
If you read the scan and decide you want the gaps closed rather than just named, this is what that looks like.
- 01
Understand the business.
Before anything else, I want to understand how your business actually runs. Where the time goes. What people quietly work around.
- 02
Design the right solution.
Then we decide what's genuinely worth changing. Sometimes the answer is AI. Often it's something simpler that's been sitting in plain sight.
- 03
Build what matters.
We build the smallest version that produces a real result. It goes in front of real work quickly. Then we adjust based on what actually happens.
Who I usually help
Where I tend to fit best.
Technology Leaders
Everyone wants AI. You're the one expected to make sensible decisions.
Business Owners
You know your business can run better. You just don't know what to fix first.
Department Leaders
You're under pressure to improve results. AI might help, but only if it solves the right problem.
Principles
Start with the workflow.
Technology follows.
The tool is the last decision, not the first one.
Curiosity before technology.
I want to understand your business before I suggest anything.
Solve one meaningful problem.
Ten half-solved problems help nobody.
Practical beats clever.
The best solution is the one your team still uses in six months.
People stay in control.
AI drafts, suggests and accelerates. Judgment stays with you.
About
Hello. I’m Ajit.
For more than twenty years I’ve helped teams untangle messy problems, align people around a solution, and ship software that actually gets used.
Product leader on the platform team behind its workflow engine.
Consumer-scale product design, for millions of users.
Service-design rigor, at national scale.
One of my favorite parts of this work is understanding how different businesses operate. Every company has its own quirks, constraints and strengths. I enjoy learning how those pieces fit together, and helping people discover opportunities they hadn’t seen before.
— Ajit
Why “Six Week AI”?
Six weeks isn’t an arbitrary deadline. It’s a design constraint.
If a problem can’t be made meaningfully better in six weeks, it’s probably still too big.
Find out where you actually stand.
The Gap Scan reads your site, your listings and the businesses you compete with, and tells you what they have that you do not, and what the difference is costing you. Paste your website address and it starts immediately.
Run my Gap Scan
Free · Back in 1–3 hours · No call
Read it, forward it to whoever runs your marketing, act on it without me, or ignore it. If you want an hour to turn it into a plan, write back and we’ll find one.