Free · Back in 1–3 hours · No call

There is a list of things your competitors added this year. You have never seen it.

The Gap Scan builds that list. It reads your site, your listings and the public pages of the businesses you compete with, then tells you what they have that you do not, and what the difference is costing you. Free, and it starts the moment you paste your website address.

An example

Here is the kind of thing a scan turns up.

The figures below come from another market. Your report reads yours, and names the businesses in it.

Adoption across the field
Review requests, automated8 of 10
Booking without a phone call7 of 10
Instant or online quoting3 of 10
AI chat or assistant1 of 10
Anything that chases a quote0 of 10
The finding

Nobody in this market chases a quote. Not one of the ten.

Which means the gap is not that you are behind. It is that the whole field left something on the table, and the first one to pick it up keeps it.

01What you cannot see from inside

Not knowing is the expensive part.

You are the last person who can see your business the way a stranger does. You know why the site says what it says, so you read intention where a customer reads a dead end.

Every one of these is answerable from the outside. That is the whole idea.

Things owners tell me

I do not know what my competitors have added in the last year.

I do not know which of this AI stuff would change anything for a business like mine.

I do not know what people try to do on my site and give up on.

I do not know whether the enquiries I never hear about are a trickle or a flood.

I do not know what any of it is costing me in a month.

And I do not have a spare week to go and find out.

02What lands in your inbox

A report about your business. Not about your industry.

No trend deck, no roundup of tools you could have found yourself. It names the businesses you are actually up against, what each of them has that you do not, and what the difference is worth in a month.

It is written to be argued with. Where a number is an estimate it says so, and it shows the working.

How it is laid out
01The one thing your whole market has missed
02You, against the competitors you actually have, named
03Four pillars: how you win work, serve it, run the place, keep people
04Three gaps, each with what it is costing you
05What the scan could not see, said plainly
03What a scan actually says

Specific enough to argue with.

An example. The fragments below come from another market. Your report names your own market and your own numbers.

Gap 02

Nothing chases a quote once it is sent.

No reminder, no follow up, and no view of which quotes are still alive. A quote that goes quiet is treated the same as a no.

≈ $4,100 A MONTH AT THIS RATE

One thing we cannot see

When a call goes unanswered in a busy stretch, does anyone know it happened?

The site shows a phone number. From outside there is no way to tell whether a missed call is noticed, logged, or simply lost. The report asks rather than guesses.

Where you already lead
Reviews requested without anyone remembering to ask
Same day answer on the contact form, which two of ten manage
Twelve years of tenure on a team of six, and the site never says so

The scan looks for these too. Half of what it finds is something you are already doing and not claiming.

Example fragments. Your report names your own market and your own numbers.

Put in your website address and you will have your own version of that.

Free, back in 1–3 hours, and there is no call at the end of it.

Show me my gaps
04How it works

You paste your website address. We go and look.

You put it in

Twenty seconds

That is the whole ask. No questionnaire, no discovery call, no account to create, no card.

We read you from the outside

Automated

Your site and your listings. The public pages of around ten businesses competing for the same customer. What people ask for in reviews and questions and never get. Which tools are visibly in play, on your site and on theirs. Only what anyone could see if they had a week to spend looking at you.

The report arrives

Usually 1–3 hours

Yours to keep. Read it, forward it to whoever runs your marketing, act on it without me, or ignore it. There is nothing to book at the end.

Why this is free

Because it is automated, so running one more costs me almost nothing. That is the honest answer.

If you read it and want an hour with me to turn it into a plan, that part is not free. Most people never take it. The scan is built to be worth having either way.

Ajit Krishna

Six Week AI

I build AI workflows for small businesses. The scan is the first thing I used to do by hand at the start of every engagement, spending a week reading a market before I said anything. It is automated now so you can have that week without hiring me for it.

05The things people ask

Is a person actually looking at my site?

No, and it would be dishonest to imply otherwise. The scan is automated, which is exactly why it is free and why it comes back the same day. The hour with a person is a separate thing you do not have to take.

What do you do with my email address?

Send you the report. After that I write occasionally about what these scans keep turning up in different markets. One click stops it, and I do not sell or share the list.

Is this a sales call in disguise?

There is no call. The report arrives and that is the end of it unless you write back. Nobody will ring you about it.

What if it gets something wrong?

Some of it will be, because it only sees you from the outside. Where it is not certain, or where something cannot be known from the outside at all, it says so plainly rather than filling the gap with a guess. Reply and tell me where it missed.

Does it work for my kind of business?

If you have a website and your competitors have websites, yes. It reads the market you are actually in rather than applying a template for your industry.

Will my competitors know I ran this?

No. It reads pages that are already public, the same way a customer comparing you would. Nobody is contacted and nothing is sent on your behalf.

Find out what the field has that you do not.

Free. It runs the moment you submit, and the report comes back to you in 1–3 hours.

Already ran a scan? Put in the same website and email and I will bring your report back.