You keep explaining things you’ve already told it. You get something almost right, then correct the tone, details and assumptions. And every useful task still starts with you finding the information, pasting it in and telling AI what to do next.
An email comes in
Copy it into the chat
Explain who the customer is
Say how you want it written
Drafts something useful
Fix the tone and details
Copy it back and send
One of those seven steps is the AI. The other six are you.
ChatGPT is doing something impressive. But you are still carrying the context, the process and the follow-through — and the next task starts from the beginning again.
When you hire someone good, they are still pretty useless on day one. Not because they aren’t smart. Because they don’t know your customers, your prices, how you talk to people, or what matters right now. A few weeks in, that changes — and they stop waiting for every instruction.
ChatGPT is already smart. The missing piece is everything a good employee would have to learn about your business.
Imagine opening your computer and your AI already knows who you serve, what you offer, how you communicate, what matters this month, and which tools it is allowed to use.
It can prepare you for a meeting. Draft an email in your voice. Tell you which quote has gone quiet. Remember the commitment you made after a customer call. And, eventually, run some of those routines without you remembering to start them.
“Let me explain the situation…”
“What needs my attention today?”
At that point, you’re no longer just asking ChatGPT questions. You’re beginning to build an AI colleague.
Build an AI that understands your business, learns how you work, and helps you keep track of what needs attention.
This isn’t a course about AI. You build it, a step at a time, for your actual business.
All you need is your laptop and the Claude or ChatGPT desktop app on a paid plan, about $20 a month. In the live cohort you also watch each piece built for a fictional local business first, then build yours with help in the room.
Go at your own pace or with the live group. Either way it comes together in three stages, and nothing gets thrown away: each builds on the last, and everything you build is yours to keep.
Solves the “Why do I keep explaining myself?” problem.
Your AI gets a real understanding of your company, and can look at approved business information before it answers.
You keep: a written description of your business your AI can read, plus at least one place it’s allowed to look things up.
Solves the “Why do I keep correcting it?” problem.
You’ve stopped starting over. It knows how you want certain work done, and how to stay current when prices, promises and priorities change.
You keep: at least one job your AI now does your way, saved so you can use it again, and a simple habit for keeping details up to date.
Solves the “Why do I always have to remember to ask?” problem.
Your AI is no longer only waiting for prompts. It surfaces what deserves attention — who’s waiting, what’s overdue, what has gone quiet — and runs a few low-risk routines on a schedule.
You keep: one page of what you owe, what you’re waiting on and what’s gone quiet, one routine that runs on its own schedule, and a repeatable way to build the next one.
Six pieces, built in order. Each depends on the one before it, which is why the result behaves like one system rather than six separate tricks.
You decide what your AI is allowed to see before anything gets connected.
Before you connect your email, you decide whether that mailbox is the right one to share, and anything told to you in confidence stays out of your records: your AI notes that a person exists, not their case. Existing legal and privacy obligations still apply.
Ajit · 6 Week AI
This is the practical system I’ve been building for myself, translated for a non-technical small-business owner. Before this, about twenty years designing software and products, including work at ServiceNow, Reddit and GOV.UK.
I’m not interested in teaching you a pile of prompts. I want you to leave with something working inside your business.
Two ways to build the same thing. You’re not paying for lectures about AI. Either way, you spend the time building the system for your own business, and each part should actually work before you move on.
Recommended for most owners
$595
If you get stuck, we fix it together on a call.
Works with Claude or ChatGPT on a paid plan, about $20 a month.
$1,500
Full refund if Session 1 isn’t useful.
Joining the waitlist doesn’t hold a seat. I’ll email you when dates are set.
No. If you’ve used AI for an email, a question, brainstorming or summarizing a document, you have enough experience to start. It’s designed for non-technical business owners, and you don’t need to write code or understand APIs.
The Claude or ChatGPT desktop app on a paid plan, about $20 a month. The live cohort builds in Claude on a Pro plan, plus Zoom, so the sessions are easy to follow. The more important thing is the description of your business, the instructions and the ways of working you create. Those aren’t dependent on one AI vendor remaining the best forever.
You do not need to give the AI access to anything you are uncomfortable or prohibited from sharing. The course shows you what to leave out and how, step by step. Every business remains responsible for its own privacy, security and regulatory obligations; this is not legal or compliance advice.
On your own, you can’t: it waits where you left off. In the live cohort every session is recorded, and you have the full course to catch up with. The building is the part you’ll want to do yourself, so try not to miss two sessions in a row.
No. You build it, with help when you get stuck, so you understand and own the system. If you later have a larger piece of work you’d prefer designed and set up for you, that’s a separate conversation.
You keep what you built, the course and all future updates to it. The final chapter is specifically about how to build the next one yourself.
One system built around your actual business. Start on your own today, or join the next live cohort.
Live cohort: attend Session 1. If it isn’t useful to your business, leave with a full refund.
